Thank You, OER Champion
Utilizing a Gratitude Campaign as a Marketing Tool
Keywords:marketing, OER, textbook affordability, gratitude, campaign, champion, faculty
As the cost of textbooks continue to rise for students, Open educational resources (OER), which are openly licensed course materials that are free to use and share, have become a particularly popular textbook affordability initiative among college faculty. In order to market textbook affordability and OER, Clackamas Community College used a "gratitude campaign" to showcase faculty who had transitioned to teaching with OER, even with limited time and resources.